Claus Mogensen 45 years old is a chronic drug addict who lives in Arhus,Denmark.

Clause takes a nap at his room to cool down his system.

ID: 898947

   

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Waking up every day with a craving for a substance which has not only destroyed your life but has also taken away your brother,everyone's trust in you, and puts you in the
same categories as the lowest members of society,ever wondered what is it like?
Claus Mogensen 45 years old is a chronic drug addict who lives in Arhus,Denmark.He is noticeably shaking and restless as he sits down on the mattress in the
small, dirty living room.The surroundings seem to lack everything, as if all the valuables and appliances that once sat in this small, deteriorating room has been used to barter for
more drugs.Claus goes to his empty fridge and removes three small bottles of Methadone dosage prescribed by his doctor which he has to take everyday.
Methadone is a narcotic pain reliever, similar to Morphine. It reduces withdrawal symptoms in people addicted to heroin or other narcotic drugs without causing the "high"
associated with the drug addiction.Clauses older brother was on heroin and died six years ago due to overdose. "That shocked the sense out of me,but i haven`t been able to stop using it"says Claus.
I remember smoking tobacco when i was 14 and was given cigarettes by my friend.During lunch hour at school we used to sneak out to smoke. I continued smoking until i was 18 years old then I started using Marijuana."I did not feel high i wondered why people smoke it" he says.
I smoked it because my friends used it,peer pressure you could call it. His school grades started dropping down because he lost concentration in class due to excess of marijuana.He then dropped out of school and never continued with his secondary education.At the age of 19, during a new year party there were people taking cocaine and some of my friends talked me into trying some.I remember feeling so warm and secure.At this point Claus would do just a little bit of it at a time to make the feeling and the supply last as long as possible.I started out doing it only on the weekends.

Then it wasn’t long afterwards, he started buying for his own. Soon he was doing it every weekend. It became the main focus of all his activities.I liked traveling a lot and everywhere I went with my friends we wanted to have cocaine.It made the experience a lot more fun and enjoyable.Other friends we met really appreciated us having some really good stuff and it made me feel like I was important and gave me a powerful sense of control.
He takes a one minute nap while seated at a chair during the conversation and immediately wakes up and apologizes.

He used cocaine for some years before his taste in drugs turned to heroin.At the age of 24 he became addicted to it.On the 6th December 1989 he was admitted at a psychiatric
hospital for mental disorder because of excessive usage of heroin. "I dont know what happened but i became dependant on it and i kept using more" he says.
Claus has been in and out of the psychiatric hospital for many years.The treatment did not only work on his mental health but also his love life,in 2004 while at the hospital he fell in love with 55 years Lene who was also undergoing treatment on mental disorder at the time. They both fell for each other and have been together for six years now. "I used to feel rejected and lonely but after meeting her ,it made me feel appreciated and loved despite the fact that i have my addiction,"he says.
Both live apart and don`t have kids.

He admits that he cannot perform any job without a dose of Cocaine fuelling his system and that does not come cheaply since one dose of the kill-me-slowly powder costs
DKK180. “Drugs have definitely become part of my body system and I cannot do without. I don’t even fear the police or dread contracting diseases any more,” he says.
In February this year Denmark opened its first clinic equipped to distribute free heroin under medical supervision to people heavily addicted to the drug.The clinic is set to serve
only 120 of some 300 hard-core heroin addicts.The objective is not to cure heroin addicts, but to help those who are not satisfied by Methadone by providing them with clean
heroin, allowing them to avoid disease and the temptation of criminal acts to obtain the drug.
Clause is one of the beneficiaries.He receives his doses everyday and he prefers methadone to injecting himself but still he sniffs cocaine. He receives DKK 13,000 per month
from the government for his upkeep which mostly he uses to buy cocaine. Each cocaine addict needs roughly DKK 300 a day to satisfy his or her crave. This amounts to DKK 109,500 Thousand per year to spent on cocaine alone.

According to the 2009 report on the drug situation in Denmark prepared by the National Board of Health, the Danish “Focal Point”,there are an estimated 13,000 intravenous drug users in Denmark.It also states that In 2008, more than half (61%) of the young population aged between 18 and 24 years was admitted to treatment for cannabis use as their primary drug, whereas 17%, 6% and 2%, respectively, of the young population were admitted to treatment for use of amphetamine, cocaine and ecstasy as their primary drug. Globally, United Nation Office On Drug and Crime estimates that between 155 and 250 million people, or 3.5% to 5.7% of the population aged 15-64, had used illicit substances at least once in the previous year. Cannabis users comprise the largest number of illicit drug users(129-190 million people). Amphetamine-type stimulants are the second most commonly used illicit drugs, followed by opiates and cocaine. However, in terms of harm associated with use, opiates(Heroin, Morphine)
would be ranked at the top.

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Deadly Drug Overdose Leads to Pill-Pushing Doctor

 

Montgomery County doctor and his son surrendered to police Thursday morning after investigators discovered that they were supplying known drug addicts with large supplies of narcotics, according to authorities. At least one person died of an overdose on Dr. Richard Ruth's drugs, police say. Ruth, of Souderton, was performing insincere medical exams for drug seekers and then providing them with prescription drugs that often ended up being sold in large quantities on the street, police say. Ruth has been running this drug operation for years, authorities say. The lengthy police investigation into Ruth's alleged crimes was called "Operation Pill Pusher." "We know that this community has been plagued by prescription drug abuse and overdoses and this was the go-to guy in the community," said District Attorney Risa Vetri Ferman. Ruth’s son, Michael Ruth, was his medical assistant. "For them to come in and say he’s unlawfully doing things is just an atrocity," a teary-eyed Michael told NBC Philadelphia’s Denise Nakano. Michael also faces charges in the drug scheme that involved charging patients for the narcotic prescriptions and insurance companies for the bogus office visits, police say. Police were tipped off to Dr. Ruth’s drug dealing scheme when sources told them last September that they were able to obtain large amounts of oxycodone from the doctor. In addition to providing drugs to people who dealt them on the street, Dr. Ruth ignored pleas from family members of the drug-addicted patients who asked him to stop prescribing drugs like Percocet and Oxycodone, police say. Dr. Ruth was charged with more than 40 counts of fraud, knowingly prescribing to drug addicts, prescription fraud, and conspiracy, among others. His son Michael was charged with similar crimes.

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Is it possible to effectively treat addiction without addressing the spiritual aspects of the problem

The public struggles of celebrities like the late Amy Winehouse reveal how insensitive our society has become to drug and alcohol abuse. But the problem is real, says therapist LaTonya Mason Summers, and we need to reject the ugly trend of laughing at its destructive effects.

LOST SOUL: Amy Winehouse in London on July 23, 2009, exactly two years before her death. (Photo by Shaun Curry/Newscom.)

This week, Amy Winehouse’s official cause of death was finally announced, three months after the singer was discovered dead in her London home on July 23. After initial autopsy results came back inconclusive, the coroner determined that Winehouse died from consuming an extreme amount of alcohol. According to test results, the 27-year-old singer’s blood alcohol level was five times the drunk-driving limit. Her doctor said the troubled star had resumed drinking in the days prior to her death, after a short-lived period of sobriety.

Besides being a talented artist, Winehouse was emblematic of the numerous celebrities today whose public battles with substance abuse are regularly in the headlines. By the end of her life, Winehouse’s struggles had stretched to the point of becoming fodder for jokes and riddles (“Q: What was Amy Winehouse’s biggest hit? A: Her last one!”). Sadly, our society has grown so accustom to addiction that we now laugh it off. But for those in its grips, it’s no joke.

We asked LaTonya Mason Summers, a Charlotte, North Carolina-based mental health therapist, to comment on the realities of drug and alcohol addiction and what we can do to help those affected by it.

UrbanFaith: After Amy Winehouse’s death, the Huffington Post featured a commentary by Rabbi Shais Taub which asked the question, “Was the World Powerless to Stop Amy Winehouse?” In other words, are there addictions so strong and pervasive that they’re beyond human understanding and control? How would you answer that?

LaTonya Mason Summers: The word choice is interesting here, and I agree: the “world” was powerless to stop Amy Winehouse. But it was the “world” that fueled Winehouse’s addictions. Not “world” in the sense of the “earth,” but “world” as defined by Winehouse’s frame of reference — the background, culture, and lifestyle out of which she lived. Addictions are strong, pervasive and hard to understand and control, but it’s even more difficult when one tries to stop addiction by their own strength and understanding. It is reported that Winehouse died from alcohol poisoning. Drug and alcohol abuse is a byproduct of something far deeper. Oftentimes, it’s a symptom of low self-esteem, unresolved trauma and abuse, rejection and abandonment, and mostly fear. We do a great disservice to addicted persons when we focus on their addictions and ignore the underlying problems.

We see so many celebrity drug and alcohol addicts today that our culture has almost grown cold and callous to it. For instance, before her death there was a website devoted solely to the question of “When will Amy Winehouse die?” We see celebrities such as Winehouse, Lindsay Lohan, Whitney Houston, and Charlie Sheen, and we make jokes about them. How does this affect our culture’s understanding of addiction?

When we have a culture entertained by reality TV shows, court and crime TV, and sensationalized Web broadcasting — not to mention today’s popular music — we can’t help but have a desensitized society. We are no longer afraid of or empathetic toward anyone or anything because we’ve been there and done that through TV and the media. So, why wouldn’t we have a “When will Amy Winehouse Die?” website?

Unfortunately, we live in a society that “dumbs down” addictions but tacitly gives a “thumbs up” to its portrayals. Remember when there used to be cautionary documentaries on drugs and alcohol, and on people who struggled with them? Now, we have reality shows that glorify dysfunctional behavior. No wonder we are ignorant. Understanding addictions is no longer newsworthy.

How do you counsel a person with a serious drug addiction? Where do you begin, and what kinds of things should family and friends understand as they’re trying to help that person?

I used to set up and run treatment programs for adolescent and adult substance abusers. I absolutely loved that line of work, but it was emotionally tough. After 11 years of doing it, I stepped away to work solely with mentally ill people. The public sees addicted persons as weak people who lack self-control and deserve every consequence they face. But can you imagine the level of shame, guilt, frustration, and hopelessness that those substance abusers felt by the time they got to me? Imagine having failed everyone, including yourself, family, friends, employers, and the legal system — not to mention God. I always started treatment by instilling hope and restoring the addicted person’s sense of worth. It was much easier to establish rapport, trust, and motivation that way.

God forbid I say this, but oftentimes the families were more sick than the addicts. In fact, family members would wind up on my couch before the addict would. Family work is important in substance-abuse treatment, because the family members can make recovery hard. They help too much. Their helping sometimes hurts the addict. When my patients had toxic families, I’d send my patient to a treatment program in another city or state so they could get better.

Over the summer, former NBA star Jalen Rose was sentenced to 20 days in jail for drunk driving. Some wondered if the treatment was overly harsh because he was a black celebrity, since others have gotten off easier. Do you think jail time is an effective way to steer people clear of destructive behavior involving alcohol and drugs?

In my experience working in the court system as an advocate for my clients, the courts made it worse. The punishment given rarely fit the crime. The probation officers were inconsistent. The judges sent mixed messages by punishing minor crimes with maximum sentences and vice versa. Jail time is punitive, and punishment does not work when the drug or alcohol use is secondary to something else. Addicts don’t mind punishment because they typically feel useless and worthless anyway. That kind of punishment affirms what they believe about themselves. However, I am not saying they should not suffer consequences for drunk driving, drug use, etc. I am saying that offering them rehab while they’re incarcerated might yield greater results.

What kinds of miracles have you seen in your work with people battling addictions?

LaTonya Mason Summers

Goodness, the stories I can tell. I’ve had a hand in imparting into the lives of addicted persons who are now pastors, business owners, and even addictions counselors. I had a 15-year-old girl whose parents brought her to me as a last resort. She had refused other counselors, and I assumed she would do the same with me. After I asked her parents to leave, the girl opened up to me like a book. (It wasn’t because of anything special that I said to her, but other professionals simply had failed to remove the parents.) The girl was a cocaine user and held me by her confidentiality rights, so I could not tell her parents. We made a pact that if she stopped using I would keep her secret. I cannot tell you the anxiety I had for weeks thinking something would go wrong. I collaborated with her physician to drug test her weekly to ensure the girl’s abstinence. After three months, her parents called thanking me for my help. The girl had returned to a healthy weight, her appetite had been restored, and her mood had improved. Today (four years later) she is a successful college student studying psychology.

Among the celebrity success stories that stand out are Robert Downey Jr.’s eventual victory over substance abuse. It only came after several stints in jail and a long, public battle. What kinds of things contribute to a successful road to recovery, and when do you know that someone is legitimately recovered?

My biggest weapon is instilling hope. I do this by challenging the addicted person’s mentality and perspective. I am a cognitive behaviorist, which means I help change the way people think. I do not know what works, as I have often thrown up my hands on clients who later recovered. Then I have lost clients whom I thought had arrived. All I really know is, pray hard in each session. I ask for God’s help. I ask Him to give me the words to say, and I hold on toIsaiah 50:1-7, believing I am called as a therapist.

I honestly don’t know when a person is legitimately recovered, as I believe it’s a lifelong process. Like those of us who are not addicted, we have our own lifelong battles — we try to stop lying, cheating, stealing, yelling, cursing, overeating — everyone has a Goliath they must face. And can any of us say we’ll ever arrive in this world? From my perspective, messing up is just as much part of the recovery process as getting it right is. And, if you get it right all the time, how do you know you’re recovered?

Is it possible to effectively treat addiction without addressing the spiritual aspects of the problem? 

Absolutely not! I’ve had to learn how to minister without saying “God” and “Jesus,” so that I can reach everyone. However, I know how to make others want what I have. I was mentored by a man who told me, “I may not be able to make a horse drink the water, but I should be able to make him thirsty.” And that’s the approach I take in therapy. I see myself as sowing seeds, believing someone will come behind me and water them, and eventually increase will come.

Addiction is spiritual. I believe an addict’s zealousness can be indicative of the great calling on his life. He just needs to move that zealousness away from destructive behavior to purposeful, life-giving behavior.

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The singer was found five times over the drink-drive limit, with three empty vodka bottles next to her.

Troubled: Amy Winehouse on stage in Serbia a month before she died

TRAGIC Amy Winehouse died after a killer booze bender following weeks on the wagon, her inquest was told yesterday.

She suffered alcohol poisoning but had told her doctor the night before: “I don’t want to die.”

The Back to Black star, 27, who had fought drug and alcohol problems for years, was discovered lifeless in bed at her North London home on Saturday, July 23.

In June, she had stumbled around the stage during a shambolic concert in Belgrade, Serbia, where she was booed off after slurring through songs.

And as tearful parents Mitch and Janis listened yesterday in the public gallery, the hearing was told Amy did not drink for the first three weeks of July.

Tears: Amy's dad Mitch Winehouse and stepmum Jane arrive at the Coroners' Court (Pic: Getty)

But she then hit the bottle days before her death – and the Mirror reported at the time she was spotted necking shots at the Roundhouse venue near her Camden home after dramatically falling off the wagon.

Giving evidence yesterday, her GP Dr Christina Romete said this fitted a pattern in which Amy would abstain from alcohol for weeks, only to drink again. The doctor revealed she warned the star of the many dangers if she kept drinking.

Dr Romete said: “The advice I had given to Amy over a long period of time was verbal and in written form about all the effects alcohol can have on the system, including respiratory depression and death, heart problems, fertility problems and liver problems.”

Amy, who won five Grammy awards in 2008, was taking medication to cope with alcohol withdrawal and anxiety. She was reviewed last year by a psychologist and psychiatrist about her drinking but “had her own views” about treatment.

The GP, who treated her for several years, said her patient fully understood the risks of continuing to drink. Dr Romete said the night before her death, Amy was “tipsy but coherent” and said she did not know if she was going to stop drinking but “she did not want to die”.

Amy had no illegal drugs in her system when she died but police found three empty vodka bottles in her bedroom – two large and one small.

She was using alcohol withdrawal drug Librium and sleeping tablets but the inquest heard they had not played a part in her death.

At St Pancras Coroner’s Court in London, it emerged she had 416mg of alcohol per 100ml of blood in her system, with the legal driving limit being 80mg

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TOP Gear presenter Jeremy Clarkson tried to stop his ex-wife from claiming they had sex after he remarried.

Jeremy Clarkson took out the gagging order against his ex-wife last year. It's not known why he applied to lift it. Picture: Cameron Richardson Source: Supplied

Clarkson, who has made a name for himself as a man refuses to be silenced, denies the allegation but took out a gagging order against Alexandra Hall last year.

The claim can now be revealed because he asked for the order to be lifted.

It is unclear why he decided to withdraw the order, which banned any reporting of "sexual or other intimate acts or dealings" between Clarkson and Ms Hall.

Ms Hall married Clarkson in 1989 but their marriage lasted only a year.

She claims she had relationship with him after they split and Clarkson was married to his current wife, Frances.

Clarkson's marriage came under fire from the tabloids earlier this year over claims he had cheated on his wife with a member of the Top Gear production team while in Australia.

He denied the reports and said his 18-year marriage was strong.

The couple have three children.

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Cowell: Tweet for X Factor faves

 

US X Factor judge Simon Cowell says he wants fans to use Twitter to vote for their favourite contestants. The Fox show has announced that from November 2, fans can cast a ballot by sending a direct message over Twitter to the official X Factor account. Viewers can also cast a ballot on the show's Facebook page and its official website. "It's a sign of the times," said Cowell, who believes more votes will come in as a result of expanding the process. "Sites like Twitter and Facebook give (the audience) a much bigger voice." Aside from social media, votes can be sent the old fashioned way, by making a phone call or sending a text message and by using a special App created for Verizon Android devices. Cowell uses the internet to gauge what people think of the series so far. He goes online during and after the show to see what people are saying and plans to join Twitter once he learns "how to type quicker". The US show is averaging about 12.5 million viewers an episode, but one thing that has hindered it in recent weeks is the Major League Baseball World Series. Games on Fox have pre-empted the show leading to confusion among viewers and causing some DVR devices to not record X Factor. Cowell says the conflict has been frustrating but they "knew in advance this was going to happen". He believes the ratings have been consistent so far and word of mouth will get people to tune in. On Tuesday's first live show, five acts were cut leaving 12 remaining contestants. With the competition heating up, so has the tension among its judges, who are each mentoring a class of contestants. Cowell has the girls, LA Reid is mentoring the boys, Paula Abdul is helping the groups and Nicole Scherzinger has the solo acts over 30. Cowell says Abdul claims to have the hardest category to mentor, but disagrees with her. He mentored the groups in the UK version of the show and "loved doing it".

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Netflix, the American media giant that streams blockbuster movies and TV series over the internet, is to launch on this side of the Atlantic.

Netflix will offer tens of thousands of films in the UK - including exclusive early access to new films. The move comes after a series of hiccups for the company in the U.S., including price hikes and a disastrous attempt to split off its DVD rental business into a new company called Qwikster. 

Neftlix lost 800,000 U.S. subscribers in the last quarter. In the UK, it will offer video streamed to PCs, TVs and consoles, rather than DVD rentals. 

Coming over to the UK. Netflix has signed a number of deals with leading film studios to have the first rights to offer blockbuster movies once they have finished their cinema run

Robert Downey Junior in Iron Man. In the USA, the company¿s 'watch Instantly' service holds first-run rights to films from Paramount Pictures, MGM, Lions Gate Entertainment. Paramount titles include Iron Man, Star Trek and Captain America.

Netflix has 25 million users worldwide. It is said to be the biggest single source of North American web traffic, accounting for 24.71 per cent of use.

North American customers typically pay around $7.99-$9.99 a month to stream Netflix films to electronics such as connected TVs, PCs and games consoles.

In the UK, though, it's up against serious competition in the form of it Lovefilm, a UK on-demand service owned by Amazon which is integrated into electronics such as connected TVs and Sony's PlayStation 3.

Netflix is pulling out the stops to try and ensure it offers a unique service. 

 

 

 

It has signed a number of deals with leading film studios to have the first rights to offer blockbuster movies once they have finished their cinema run.

The company said the price details will be announced closer to the date of the launch of the service, which will go live in Britain and Ireland early next year.

Rapid expansion: Reed Hastings, chief executive of Netflix, already has 25million subscribers worldwide

The TechRadar website said: ‘This is pretty exciting news for fans of streaming content.’

Netflix was founded in California in 1997 initially as a DVD rental business where discs were posted to customers across the USA.

It subsequently developed into the world’s largest supplier of web downloads of films and TV with 24.6million users in the US alone.

The company has now embarked on a major international expansion. It began operating in Canada last year and recently added  43 countries in Latin America and the Caribbean.

A spokesman said: ‘Netflix has revolutionised entertainment across the Americas by giving its members a huge selection of films and TV shows to enjoy when and where they want.’

‘Upon launch, Netflix members from the UK and Ireland will be able to instantly watch a wide array of TV shows and films right on their TVs via a range of consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile tablets and phones.’

In the USA, the company’s ‘watch Instantly’ service holds first-run rights to films from Paramount Pictures, MGM, Lions Gate Entertainment.

Paramount titles include Iron Man, Star Trek and Captain America.

There are also deals with Sony Pictures, Walt Disney Motion Pictures Group, and Anchor Bay Entertainment, together with US TV shows offered by NBC Universal and 20th Century Fox.

Netflix is locked into complex negotiations with these companies to have the right to show all its output in the UK and Ireland.

In Britain, the business will face competition from LoveFilm, which is owned by Amazon and offers packages that combine DVD postal rentals with access to streaming.

Lovefilm deals start at £5.99 a month, which includes three DVD rentals a month and two hours of streaming. A £19.95 a month package allows unlimited streaming of films.

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Sam, 20, said: "There is no way we will be going anywhere near where it happened. It's left us terrified of further repercussions. We're discussing security."

 

Screen beauty ... Sam Faiers

 

Billie added: "It's the only thing we can do to feel safe."

A spokesman said: "It is being arranged. Whenever the girls feel it appropriate they will have security around them."

 

Gesture ... Peri Sinclair takes flowers to sisters' house

LOUIS WOOD / THE SUN

 

Replacement locks were fitted at their home yesterday after the thugs stole Billie's keys along with her £1,500 handbag, mobile, jewellery and shoes. She said: "We've been too scared to go out. I lost everything."

The sisters — who run a boutique in Brentwood and are regulars on the Essex party circuit — are considering a trip out today. They will also be visited by police to take statements.

 

Thoughtful ... pal Mark Wright buys gifts for the girls

 

Yesterday The Only Way Is Essex newcomer Peri Sinclair and Sam's ex Joey Essex, 21, took flowers to their home.

The sisters have decided to continue filming the programme and references will be made to their ordeal in tonight's show.

 

Precaution ... locks being changed at pair's home

 

Co-star Mark Wright was due to visit last night for dinner. Earlier he was seen buying cuddly toy gifts for the girls.

Viewers will see tonight's ITV2 show fade to black at the end, before Sam talks to him about the attacks.

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McLaren driver Lewis, 26, says the X Factor supremo is one of the key reasons that his four-year romance with Nicole Scherzinger hit the skids.

Lewis Hamilton and Nicole Scherzinger (Pic:PA)

IT’S just as well Simon Cowell likes fast cars – he might need to speed off sharpish if F1 race ace Lewis Hamilton claps eyes on him...

McLaren driver Lewis, 26, says the X Factor supremo is one of the key reasons that his four-year romance with Nicole Scherzinger hit the skids.

He reckons 52-year-old Cowell’s decision to offer Nicole, 33, a judging job on X Factor USA – replacing Cheryl Cole – put “immeasurable strain” on the couple’s relationship.

Lewis has been tied up on the Grand Prix circuit while former Pussycat Doll singer Nicole’s own hectic schedule has prevented her from spending time with him on race days.

It means they have barely seen one another in person since May.

Concerned by both their hectic lifestyles, Lewis is understood to have decided they needed a break – as I revealed on Monday.

Last night, a source close to the couple confirmed: “Lewis and Nicole have been having problems for the past six weeks.

“Increasingly hectic schedules this year have meant limited face-to-face time.

“They’ve probably spent more time on the phone or on Skype than they have in person.

“Sadly, Nicole’s job on X Factor USA – which, professionally, has been an unmitigated success – appears to have come at the cost of her relationship.

“Nicole was under enormous pressure to succeed and was desperate to please Simon, her boss.

“But Lewis found their intense working relationship hard to contend with.

“This, plus Lewis’s crazy international jet-set lifestyle, put immeasurable strain on the pair.

“She was crushed and did everything she could to make it work. They are still good friends though and the break-up is all very amicable.”

Multi-millionaire Lewis, who was said to be in a “vile mood” after last weekend’s Korean Grand Prix, recently said he was a long way off wanting to start a family.

Meanwhile, Nicole has become friends with host Steve Jones, who is said to have a crush on her.

Last night, a spokesman for the couple declined to comment.

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Knight Frank partners share £73m bonus pool

 

PARTNERS in the upmarket estate agent Knight Frank have landed a £73m payout after profits rose by 10 per cent in the last financial year, buoyed by foreign investors flocking to London’s luxury property market. The firm, which advises on both residential and commercial property deals, saw pre-tax profits rise to £101.9m in the year to March – its highest level since the credit crisis – while turnover increased seven per cent to £308.4m. “Equity rich buyers” seeking property in London helped boost the firm’s residential arm, which has instructed on deals including the sale of St John’s Wood Barracks in northwest London. The bonus pool is more than double the amount awarded in 2009, although it is now shared by more people as Knight Frank has extended its partnership. Nick Thomlinson, senior partner and chairman of Knight Frank, conceded he remained cautious about the outlook for the year ahead but said the group had strengthened its balance sheet and was focusing on growth in key markets like Asia. The firm also opened new offices in Dubai, South Africa, Austria and Switzerland.

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Coty Prestige and the house of Cavalli unleash new global beauty brand

 

Italy Coty Prestige unveiled the new signature feminine fragrance from the house of Roberto Cavalli. The official reveal took place at the Cavalli private villa in Florence, at a press conference attended by Roberta and Eva Cavalli, Coty Prestige President Michele Scannavini, and fragrance face Elisa Sednaoui. The scent will be launched worldwide, both in domestic and travel retail markets, from February 2012. The brand has been earmarked as another global pillar for the Coty group. "We want to establish Cavalli as a global brand from the beginning; it’s not going to be niche. It’s going to be big, global, and well distributed in all continents. We want to make it a top 20 brand." Coty Prestige Senior Vice President Commercial Jean Mortier The Cavalli beauty licence was previously held by ICR-ITF. “This [introduction] is just the beginning of the rebirth of the house of Cavalli, and will be followed by other launches,” Coty Prestige Senior Vice President Commercial Jean Mortier told The Moodie Report, during an interview conducted at the event. “We want to establish Cavalli as a global brand from the beginning; it’s not going to be niche. It’s going to be big, global, and well distributed in all continents. We want to make it a top 20 brand.” The fragrance embodies all the codes of the Cavalli brand and, as expected, reflects the designer's well-known love of animal print. A tiger features in the TV ad campaign, and face Sednaoui wears a tiger print gown. "I am honestly so excited about this launch," declared Roberto Cavalli at the press conference. "Today I open my house to all of you, and show you my lifestyle, to help explain more clearly what Roberto Cavalli is all about. I am sure this new fragrance will be a big success." “This is so emotional for us,” noted Eva Cavalli, “and I want to thank Michele and the Coty team for everything they have done. It’s been hard work, but also a lot of fun…We are very proud of this fragrance.” Glamour and sensuality were recurring themes. Eva described Sednaoui as the perfect embodiment of the Cavalli woman. “She is beautiful, with a stunning body and hypnotic eyes,” she explained. “The Cavalli woman is strong, sensual and secure, knows exactly what she wants and can get it immediately. “There is something feline inside all of us; every woman wants to be a bit of a tiger, a little wild. That’s one of the reasons why Roberto loves animal print so much.” Roberto and Eva Cavalli showcase their fashion, lifestyle - and new signature fragrance - at their villa in Florence Coty’s Scannavini highlighted the close connection between the fashion and fragrance industry. “There are several similarities; they are getting closer and closer,” he noted. “It’s all about emotion. When you see a beautiful dress or a beautiful fragrance, the response is not really rational. And with this fragrance, we want to evoke the same emotion a woman would experience when she sees a [Cavalli] dress.” He added: “Fashion and fragrance continue to evolve. You always have your classics [dresses and fragrances], the ones you keep forever. But there is also room to experiment with new trends.” “I think they go in parallel,” noted Eva. “They complete each other – a fragrance needs fashion to complete the dream. But everyone can buy a fragrance, it’s [democratic], and allows women to feel special, in this case to be a part of the Cavalli universe. So we’re not just speaking about a fragrance, it’s a way to fulfil a dream.” Face Sednaoui declared herself “honoured and excited” to have been chosen by Cavalli to represent its new signature fragrance. The print campaign was shot by Steven Klein; the TV ad directed by Johan Renck. "I think the Cavalli woman is someone who dares to be herself, who has personality, style, opinions and self-confidence. All women should dare to be themselves, dare to go out there and have fun." Fragrance face Elisa Sednaoui “I think the Cavalli woman is someone who dares to be herself, who has personality, style, opinions and self-confidence,” she explained. “All women should dare to be themselves, dare to go out there and have fun.” Sednaoui had high praise for the Cavalli grown she wears in the ad campaign. “It was designed especially for me by Eva,” she explained. “The fabric is amazing, just like the quality of the design. I honestly felt like the tiger in me was coming out,” she laughed. “And every woman should dare to be a tiger sometimes, because then great things can happen.” The high quality of Cavalli couture is, according to Sednaoui, the key to the brand’s appeal. “The thing that comes to my mind is the quality of work that is behind every piece,” she explained. “The quality, the cut, the materials – Roberto has all this incredible knowledge [which allows him] to play with fashion and shape.” BOTTLING THE BRAND “A strong personality is the sexiest thing,” believes Roberto Cavalli, and his new signature fragrance aims to reflect that in all the right ways. Composed by Givaudan’s Louise Turner, the floral-amber juice features three key ingredients: orange blossom, Tonka bean and pink pepper. “It’s got lots of signature; it’s intense, it’s very Cavalli,” noted Turner at the launch event. “It’s very sensual, very feminine and has a good vibration. Like a Cavalli dress, you wear it to be noticed.” Turner was given a comprehensive brief for the fragrance, which included lots of background about the brand fundamentals, examples of Cavalli animal print, and various quotes from the designer. “It was clear to me that Roberto is someone who is very inspired by nature,” she explained. “We always tend to associate him with animal print, which he does love, but there’s an awful lot more to the house than that. It’s much more varied, very colourful, such a vibrant universe. Roberto uses nature in quite a figurative manner, which is quite evocative for me.” During the fragrance launch event, journalists were allowed unprecedented access to the Cavalli factory, atelier and archive Turner continued: “It is not difficult to have ideas about a house with such a strong identity. I think a strong brand image allows you to have a strong signature in your fragrance as well. I just needed to make sure that the fragrance tells the same story as a Cavalli dress.” Turner chose orange flower to anchor the heart of the juice. “For me, it’s very feminine and very colourful,” she explained. “It’s got lots of sensuality, it’s quite extravagant, and very Italian. It animates and adds dimension.” Tonka bean, which features in the base, was also selected for its sensual properties. It is complemented by vanilla absolute and benzoin to form an amber accord. A top note of pink peppercorn is said to deliver a touch of vibrancy and exuberance. Turner is known for her work with natural ingredients, and admits that she favours certain components over others. “I don’t really like animal notes,” she revealed, “and there are none in this fragrance. "It is not difficult to have ideas about a house with such a strong identity. I think a strong brand image allows you to have a strong signature in your fragrance as well." Fragrance nose Givaudan’s Louise Turner “I suppose every perfumer has a favourite palette of raw materials which they always draw on,” she continued. “But that palette does change. It’s like anything, you have your favourites, but they evolve. You can go off things too.” One element that doesn’t change, however, is the excitement Turner feels at the start of the creative process. “At the very beginning, when you first get the brief and are sifting through lots of ideas, that is very stimulating,” she confirmed. “It also feels good when you see your finished product in the bottle. “But best of all is when you smell your fragrance in the street, or watch someone buy it. What we create is very personal, and of course we want people to like it.” The fragrance is presented in a curved glass bottle, topped with a tiara-shaped cap formed by Roberto Cavalli’s golden seal. The neck is adorned with a tiger-print band. The outer carton is also gold, with the signature seal printed in relief on the front. The box sports a tiger-print base, beneath a turquoise “hip-belt” style ribbon. SETTING OUT THE STRATEGY Coty Prestige has made no secret of its ambitions for the Cavalli brand. “For this fragrance, we are looking at a big launch next February, both in local markets and in travel retail worldwide,” noted Mortier. “We have high hopes for it everywhere. “In geographic terms, we believe the brand will be very strong in Europe, especially in Italy, but also in Russia and the Middle East too – Cavalli even has a club in Dubai. The brand is known in North America, because Roberto is a real red carpet guy, and we also think South America could be very big, particularly Brazil and Mexico. In Asia, we are also confident that the animal print element and special DNA of this brand could help to capture the Chinese consumer, which of course is so important.” Mortier underlined the unique perspective the licence had brought to the Coty portfolio. “Robert Cavalli offers something different, something we didn’t already have within the group,” he explained. “That’s very important. There are so many me-too products nowadays, that if you introduce a new brand to the market, it has to be different, it has to stand out, and it needs to be very clear in terms of its DNA.” "There are so many me-too products nowadays, that if you introduce a new brand to the market, it has to be different, it has to stand out, and it needs to be very clear in terms of its DNA." Coty Prestige Senior Vice President Commercial Jean Mortier And while Coty has introduced a number of new products, and indeed new brands this year, Mortier is quick to point out the importance of supporting classic lines too. “Think back to what we have done this year, with ck one shock and Calvin Klein Forbidden Euphoria,” he instructed. “We always make sure that a certain amount of innovation is dedicated to reinforcing our big pillars. Innovation is necessary; it represents about 16% of our sales. But it’s a balancing act, and you have to look after everything else too.” The launch of Roberto Cavalli Eau de Parfum will be supported by extensive print and TV advertising. In travel retail there will be a number of HPPs, which are still being finalised. And digital media will also play a role. “Within Coty, we have had a team of people working on this for some time,” confirmed Mortier. “We have realigned our resources, in terms of digital media, behind all our brands. So we have new web-sites, but are also working on social media such as Facebook, which will be very important for this type of launch.” He added: “Basically, this sort of thing is critical today, you have to be there. But you also have to know how to play it. You have to monitor how much money you spend, and it has to be complementary to traditional media such as print, outdoor and TV.” Mortier confirmed that the signature feminine fragrance would be followed by other launches, including introductions under the Just Cavalli brand. “But first we want to install this fragrance at the right level and position, in terms of distribution, image and pricing. That’s the first priority.” Mortier did not rule out extending into other product categories, in due course. Colour would be the most obvious choice for diversification. “We have not had any discussions about this yet because we are so focused on the fragrance, but why not, I think it’s a possibility,” he acknowledged. “But it is very early days, and to enter the colour category you need to have a certain critical mass. So this would not be on the agenda for a few years, but yes, in theory colour, and within that, the nail sector, could be very interesting.” The fragrance launch concluded with a sumptuous dinner and late-night party, again at the Cavalli villa Skincare and make-up will play a much bigger role for Coty in the year ahead, although fragrance will remain core. The brand has just started rolling out its face and body brand philosophy. In 2012 the group will introduce a new make-up collection from Calvin Klein. And the acquisition of leading nail brand OPI (which will feature in travel retail) is set to open up another lucrative new sector. “We are in the middle of a big change, moving from a fragrance house to a beauty house,” confirmed Mortier. “It’s a big challenge, but very exciting. We aim to transform philosophy from a mainly US brand, to an international brand. That process has already started with the UK; next will be Australia, Canada, then Asia.” He continued: “We will enter the make-up category with Calvin Klein next February/March. And of course we also have OPI. Our goal is to double the nail business in travel retail. We think it is very under-developed, so there is big potential in the channel.” Looking back at the last fiscal year, which ended in June, Mortier seems satisfied with the group’s performance. “We had a very good year, with double-digit growth close to +20% in travel retail,” he reveals. “We really grew the business on all continents, but especially in Asia, thanks to Chloe and Marc Jacobs. I would say that the fiscal year starting from July has also begun very well, with all our early innovations performing strongly.” Mortier praised the efforts being made by certain travel retailers to drive footfall and penetration, and singled out World Duty Free Group and Aelia for their investment in the retail environment. “I see a lot money being spent on airport renovations, especially in Europe,” he confirmed, “although I still believe in some airports that fragrance is under-developed and needs more space.” Mortier also acknowledged the difficulties of trying to organise cross-category merchandising and events. “For example, we have tried with many of our licences to [capitalise on the synergies between the fashion and the fragrance],” he explains. “But it involves dealing with different buyers – and in some cases different concessions – so it’s very difficult. Which is a shame, because it works so well when we introduce fragrance into a domestic fashion boutique. After all, the consumer doesn’t differentiate, they see the brand as one.” Nonetheless, Mortier is determined to add some theatre to the travel retail environment with the launch of the new Cavalli fragrance. “I would love to bring a tiger to the airport,” he laughs, “but I don’t think that will be possible. But we will explore possibilities involving dresses and bags. And we might create some special accessories, a ring or necklace containing a solid perfume, for example. It represents another access point to the brand and we know from our experience with other designers that consumers love that sort of thing.” Such innovation is all part of the Coty mind-set. “I think we are seen by the business as very energetic, entrepreneurial and dynamic,” noted Mortier. “Our entire team is very reactive, and that’s good, because travel retail in particular is a very fast-moving business.” He concludes: “We are big, but not arrogant, I hope. We try to grow, to find solutions, to set new trends. We want to build brands, bring theatre to the store and create a real shopping experience for the consumer.” Roberto Cavalli is a brand that will allow them to do just that.

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